Prior to the start of the fishing season in spring, Busch Light Beer Hawaiian Shirt announces a partnership alongside new fishing can designs.
In order to connect their community of fish lovers,
Busch Light and Plenty of Fish collaborate to develop the Fish Pic Badge. Meanwhile, this initiative complements Busch Light’s Fishing Cans release, celebrating anglers’ bond in digital dating. Despite fish picture stigma, a survey by Plenty of Fish shows a quarter of US members favor profiles with such images.
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Krystyn Stowe, Anheuser-Busch’s Head of Marketing, emphasizes their commitment to outdoor enjoyment, promoting Busch Light as the perfect spring fishing companion. The campaign aims to unite fishing enthusiasts and offer prizes to Plenty of Fish users displaying the Fish Pic Badge. Additionally, those with fish-holding profile pictures get extra entries.
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Conversely, recent research by the Outdoor Industry Association indicates a rise in fishing’s popularity among Americans, suggesting more fish pictures on dating profiles.
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On the other hand, Shannon Smith, Plenty of Fish’s PR Director, underscores the brand’s inclusivity, facilitating connections among outdoor-loving singles.
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Nevertheless, for the 2024 season, Busch Light is releasing limited-edition cans with a fishing motif that include four new fish species. Additionally, known for its refreshing taste, Busch Light remains a favorite among outdoor enthusiasts, ideal for lakeside relaxation or fishing trips. Whether seeking a fishing buddy or enjoying nature, Busch Light Fishing cans are the top choice.
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About Busch Light
In this case, crafted with premium ingredients, Busch Light boasts a crisp, refreshing flavor reminiscent of a chilly mountain stream. Moreover, geared towards outdoor enthusiasts, the brand is deeply connected to fishing, hunting, farming, NASCAR, and country music. By prioritizing engagement with its existing fanbase, Busch Light has maintained steady growth since 2019. The Busch brand encompasses a range of products, such as Busch Beer, Busch Light, Busch Ice, and Busch NA.
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About Fish
Therefore, plenty of Fish offers a relaxed dating approach, aiming to connect singles authentically and without pressure. Thus, it prioritizes creating genuine, welcoming environments where individuals can truly connect and improve their dating experiences. Consequently, it was the first dating app to prohibit “face filters” in profile pictures and introduce live streaming among Match Group apps. Hence, as part of Match Group, Plenty of Fish operates globally in over 20 countries and 11 languages.
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